The BMW Museum in Munich presents itself with a concept that combines architecture, formation and media design into one over-all production concerning the history of the brand BMW. The contract for the audio design, which had been planned from the start, was awarded to idee und klang: subtly composed sculptures of sound, precisely aligned with the rooms, perfectly harmonizing with architecture and media production. A modern AROS III sound system with 900 loudspeakers in total orchestrates the space acoustically.